WordPress as CMS

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On of the most common questions is “Why do you use wordpress as CMS (Content Management System)?
People see wordpress as a script for online blogs and journals, however they do not realize that wordpress went far from just a blog. We use wordpress because its rich in features, more than 10.000 extensions, you name it, they have it all: contact forms, maps, testimonials, forums, photo galleries and online shop.

But the biggest reason i LOVE wordpress is because its easy to make it search engine friendly.
I believe that everyone knows why SEO is important :-) If not, I ll explain in the next blog.

Why do we need a website?

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Every business needs to have a website – and i will explain 3 main reasons websites are made for.

1. Information/Reference website

Clients call you and ask for some information, you just tell them to check your website…
Simple as that :-)

Why whould you want to have a website like that?

1. It saves you time (you do not need to explain every single thing about what you do or offer)
2. It saves money (you do not need to fax or post information pack to client)
3. Nice looking website will make you look more professional.
4. That kind of websites are cheap as cheaps.
but thats about it. no more advantages. so lets have a look at second  website type.

2. Create new leads, bring new customers and provide information.

Very similar to information website, but we need to bring clients to it, we want our potential clients to find it easily.
How we going to do it? the answer is Search Engine.

Search engines generate whole traffic on the internet, without search engines the web would die.
Sounds nice and easy ? oh yeh … but we have a small problem search engine can only show 10 results on one page, and we want to be the first.
so.. here is what we call SEO  (Search Engine Optimization). We look at your website, check all keywords and meta data, we check the search statistics plus your competition websites, and we do a better optimization than they are.  please remember that SEO is not as easy as pay $$$ and get first listings.

Why SEO is important ?

1. It brings genuine clients (clients that are looking for you or your services/product)
2. It brings free traffic ( Not pay per click )

Why would we want our website SEO friendly?

Because if your website has good position in Search Engine, you will stop looking for clients, they will find you.
The biggest mistake we all do is that we try to find clients, we offer our services for everyone with the hope that they need it. (just like a telemarketing :-)
But imaging that clients who want your services will find you on the internet and call you.

3. Thirs type of websites are e-commerce (online shop)
I love online shops, you can purchase the product you want at any time and from anywhere.
BUT…. Why i really love online shops is because when i sleep, eat or travel,  someone is buying my products.

At the end a little bit of

Sad statistics.

99% of all websites on the internet are ……. worthless, because clients can not find it, the website is crap, or its simply full of errors and doesn’t open properly.